How to Construct a Strategic Topical Map for Local SEO

How to Construct a Strategic Topical Map for Local SEO

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As a key strategy for businesses seeking web visibility, local SEO can be significantly improved through the intelligent use of a topical map.

But what does it mean to talk about a 'topical map' in Local SEO? Simply put, a topical map is a linked network of related topics or keywords that support SEO by structuring your website content more effectively.

To ensure your topical map is effective, it should be modeled around your audience's typical search queries. By understanding these search phrases, topical clusters can be created around keywords which increase organic traffic.

So, how do you start? Keyword research is the first thing on the agenda. Identify high-volume, low-competition keywords related to your business or services using resources like Google here Keyword Planner or SEMRush.

Once your keyword research is complete, design topic clusters around your primary keyword for each webpage. Every secondary keyword must be assigned its own sub-topic, all interlinked to guide back to the main pillar content.

Including a topical map as part of your local SEO strategy offers various benefits. By structuring your website content in a manner that helps search engine algorithms understand its relevance, your site will likely show up more frequently in search results, driving more traffic.

In summary, a well-designed topical map can greatly boost your local SEO efforts and result in a more user-friendly website.

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